What’s the Buzz from B/OSS World in Chicago?
In two words: transformation and customer experience (Ok, that’s three – but two
ideas). This buzz was bandied about by service providers, integrators and vendors alike, and it was no surprise to me that Telstra and BT were mentioned this week in the same breath more than once, as the pioneers with the courage to recognize that drastic times call for drastic measures.
One notable difference I’m finding this year is in the level of understanding and seriousness about business transformation. The discussion has matured and people are taking it more in-depth than in the past – which is a very good thing, if you ask me.
Thanks to Virgo Publishing for gathering the experts and industry leaders who have made this event so insightful for me thus far. I’ve enjoyed hearing the industry war stories and firsthand experiences in setting appropriate expectations and timelines for transformations. I’m also happy to report that capacity planning for those “new services” everyone talks about hit the radar screen in several sessions. However, if I were to give an award for Most Esoteric Buzz, it would go to the mosquito-repellent ringback tones from Korea Telecom Freetel - although not completely new, this time available in flavors, such as ‘city,’ ‘beach’ and ‘mountain.’
I can’t wait to see (hear) what buzz happens today.
