“Mobile marketing,” or marketing products and services through mobile devices, has become increasingly popular as technology advances and SMS continues to offer businesses a way to reach consumers faster and more directly. The latest innovations in this category are now making use of more exciting (and bandwidth-intensive) content to deliver the intended message more effectively […]
On Monday, Starbucks announced that it would switch providers for its ubiquitous Wi-Fi hotspots, replacing T-Mobile with AT&T. Starbucks also announced it will start providing two hours of free Wi-Fi for customers who buy coffee on their Starbucks purchase card as well as cheaper rates monthly (and after that two hour freebie). AT&T’s broadband customers […]
On Monday, the Yankee Group issued a press release whose first sentence claims “the hype surrounding Second Life doesn’t match its actual marketplace impact.” As c|net points out, the primary stumbling block isn’t Second Life’s challenging user interface or frustrating lag times, but its PC-centric mindset in a mobile world. Yankee Group goes […]
The debacle that is the Apple iPhone/AT&T EDGE network marriage just continues to get worse. At this point, everyone is aware of the EDGE network problems and the fact that iPhone customers are not happy with the data service. Everyone is also aware that iPhone hackers have been flooding the Internet with iPhone […]
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